Do you know what people say about you when you are not in a certain place?
Well, that is a personal brand, in a nutshell. Due to the constant growth of the virtual world, managing our identity online and taking care of our personal brand has become mandatory. Even if you’re not looking to build your own personal brand, people will still judge you by your content and form an opinion about you based on what you post online. Here are some tips for you to use blogging as a means of building your own personal brand:
Define your personal brand
Your blog is the cornerstone of your personal brand efforts. Everything you write gives your brand a voice, so choose your words wisely. A blog is your main means of communication since it reveals your personality, mentality and intellect.
It is where you exhibit your creativity and point out the strengths that make you unique.
Blogging has several forms, so you need to adjust it to your industry. In any case, excelling is an intelligent move in the supersaturated and highly competitive market.
Blogs can be a hobby that serves as a test of spending your free time wisely: researching, learning new things and sharing your thoughts with readers.
But if you want to make the most of it, blogs should not be a random activity that you use occasionally, but should be planned, even strategic.
Of course, before putting a finger on the keyboard, you must define your personal brand. Here are four questions that can help you produce content that works for your personal brand:
Who am I?
What do I want to achieve?
What are my strengths?
What are my weaknesses?
The power of quality content
There is a lot of recycled content online, so creating new content should be your top priority. This does not necessarily mean that you should reinvent everything, sometimes, a simple change of perspective can attract readers.
You don’t know what works best? Here’s what you can do:
Expert information, tricks, personal experiences, the latest trends and industry news, essay forms with a well-argued controversial position, and extensive articles as a guide on a specific topic.
To improve the quality of your writing and create engaging content, stay focused on the following things:
Provide value: Be original and conduct proper research before writing a publication.
Keep in mind the headings: formulate titles that captivate and attract the attention of readers.
Define the tone of communication: you must consider your target audience and their habits. Think about the way they are used to interact.
Get emotional: implement common places in your blog posts to attract readers’ emotions, as this creates a link and helps you position your personal brand.
Know your audience
If there is no one to evaluate and recognize your achievements and personality, does your personal brand exist?
The fact is that your personal brand is completely reliable in human relationships and the perceptions of other people.
However, that does not mean you cannot have control over it. You just have to find the right way to manage your reputation online.
When it comes to blogs, you are completely in charge, because your website is your space of freedom that you can use in any way you like. But those with a deep commercial sense know that positioning their personal brand is not about writing only about what they want to write, but what their readers read. You don’t know how to reach the minds of your most important readers. I’ll tell you how to:
Carry out a competition analysis:
Have you seen any people in your industry who are moving their blogs and have already managed to make a name for themselves?
Then, review your previous posts, see which topics are the most popular and start exchanging ideas.
Understand what interests you about your audience:
Valuable content is what intrigues and provides concrete answers. It personifies a knowledge leader by investigating what are the most frequent questions in the community.
Then, invest time in creating blog posts that provide useful answers.
Ask directly when everything fails
Being active in the communities is excellent for keeping up with trends, but it also allows you to establish new connections.
Ask people to share, directly, what they would like to read, or conduct a survey to learn more about their profiles. This does not mean that you are jeopardizing your ideas for the sake of your professional progress, but merely limiting yourself to the needs of your target audience. Knowing what kind of content is on the list of the most wanted means staying relevant and, eventually, it will be beneficial for you because you will be word of mouth.
Shoot your personal brand on social networks
As you can see, your blog efforts are crucial when it comes to building a personal brand. But your content, no matter how amazing, means nothing if nobody knows it’s there.
That’s why you need to work on content distribution. There are certain tools that can help you reach a wider audience, but promoting your content through other channels is equally important.
You can use forums and other relevant communities, depending on the industry in which you operate.
Remember: you should not act as spam and simply put a link in the comments section in response to someone’s question. If you want to stand out, you should focus on educating your readers, helping them and participating in the discussions. There, you can refer to your blog posts as useful resources.
That’s why you need to work on content distribution. There are tools that help you reach a wider audience, but promote your content through other important channels.
Social networks are a beautiful channel that should not be taken for granted, especially LinkedIn as a professional-oriented network, and Facebook, Twitter and Instagram, as the most used.
Everyone is online, commenting, liking and sharing through various social networks. So it includes social buttons to share your blog posts and reach more people more easily.