One of the most important metrics in e-commerce is the conversion rate. The conversion rate is the percentage of people that come to your website and satisfy what you want the customers to do. The conversion rate can tell us a lot of things and the higher the conversion rate the better because that shows that the company is successful in getting more value out of the customers they already have. The average conversion rate for e-commerce is around 3-4%.
To get your conversion rate, you simply have to divide the number of purchases by the number of visitors. It is important to know your conversion rate to know how well your websites and applications are doing.
43% of e-commerce traffic comes from organic Google searches, which means that the companies need to take into consideration Search Engine Optimization (SEO) in order for them to be one of the top searches on Google. Keywords are important for SEO, but just focusing on keywords is not enough.
Good user experience
Good user experience is a key factor when it comes to conversion rates. Companies need to make sure that they have a good website with valuable content that is easy to navigate to be pushed to the top of the Google search organically. The website has to look clean, be user-friendly, have fast loading time, and allow customers to pay easily. 37% of all customers agreed that they will leave the website if it does not look good. Customers also leave when there are slow website loading times, with 57% of the customers abandoning the site if the webpage takes longer than 3 seconds to load. High-quality customer service, as well as good reviews, can also boost your conversion rate.
In an oversaturated market with many of the same products and services, it has been harder than ever to differentiate oneself from the rest of the companies. One way that companies can differentiate themselves is by offering quality customer service. More and more people are saying how customer experience will have more impact on their purchasing decisions than prices.
Mobile shopping, also known as M-commerce is starting to gain popularity. With more and more people switching to smartphones, they have constant access to online shopping and it has never been easier to bring customers to your website and hopefully make a purchase. Mobile devices account for 49% of website traffic and 49% use mobile phones for shopping. As shown in these statistics, mobile shopping is opening new doors to shop even more conveniently from anywhere, anytime. Also, Google is penalizing websites that are not mobile optimized and this could bring down your search engine ranking. One of the ways to boost the conversion rate of mobile shopping is to have mobile opt-in to capture the opportunity of a potential customer. As the number of people who use smartphones increases, mobile shopping will continue to grow and companies should take advantage of this tool to get higher conversion rates.